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Spotlight on: Michelle Martello

Michelle’s a triple threat, who’s everything a modern entrepreneur wants: a talented web designer, fierce digital strategist and brilliant coder. Most importantly, she’s someone you can trust, always tells it like it is, and goes many extra miles for you.

I should know – Michelle is finishing up the new ChristaMeola.com, launching this Fall.

As fiery as her hair color, Michelle is hilarious, the sexiest dancer you’ll ever want to meet and one of my dearest friends.

My husband and I love visiting Michelle and her husband in Richmond. You can expect house music and homemade cocktails; wine tasting and drag racing; hot seats and lots of hospitality.

Check out our interview below to hear more about Michelle and her latest exciting project.

I’m delighted to introduce you to (the completely unretouched) Michelle Martello…

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Michelle, give me 5 words to describe you.
Loyal. Strong. Creative. Independent. Witty.

What is your greatest gift?
I love looking at the bigger picture of someone’s business – envisioning years ahead and seeing what’s next. Staying ahead of the curve and getting my clients to the top of their game.

How do you keep inspired?
Constantly reading everything I can get my hands on. A slight Pinterest obsession. Running on my favorite forest trails. Frequent retreats to spaces where I can’t get wifi.

How do you walk your walk?
I strive to do everything with the utmost integrity. I refuse to put my name on anything I’m not proud of.

Can you tell us a favorite inspirational story of someone you’ve helped?
These days I’m most proud of my role as a mentor. I love supporting designers to find their voice, gain confidence and challenge themselves. I love when people I’ve mentored come back a year later to say our work together completely changed their lives – they’ve turned their business around and are working with amazing clients and projects.

What are you most excited about right now?
I am so passionate about helping business owners create their own online products and services . The online education sphere is a huge (and still vastly underserved) market. Creating your own product is a great way to get known, generate income and to share your knowledge with the world. That’s why I’ve created an all new guidebook, The Minima Guide to Getting Paid Online that covers everything you need to know about selling (and getting paid) online.

When do you feel your most beautiful?
In the ocean.

How do you feel about your body?
I fought my curves for a long time, and I’ve finally accepted that I’ll never be a stick. My goals have changed as I’ve aged. I’m more interested in staying strong and agile than fitting into a size 0.  I want to be doing handstands when I’m 90 and not be worried about getting up the stairs. I want to try everything at least once. I’d love to learn parkour and run a spartan race.

What’s your favorite book?
Any kind of historical fiction or biography.

Favorite quote?
Well-behaved women seldom make history – Laurel Thatcher Ulrich

Favorite piece of art?
Art that makes you question everything. Currently I’m loving anything by the painter Kehinde Wiley, and Ai Weiwei blows my mind.  Modern architecture and furniture design are my other great passions.

Favorite object in your home?
My beloved aussie shepherd rescue pup, Juno.

Favorite hangout?
My front porch. Endless entertainment from people watching!

Favorite beauty product?
Dr. Jart BB Cream. I’m so fair-skinned it’s hard to find any coverage that matches my complexion. This is quick to use, gives me a glow and protective all at once.

Favorite can’t-live-without item?
Wireless headphones. I need house music at all times!

What’s your #1 tip for fellow entrepreneurs?
Get connected! The best thing I ever did was get out of my comfort zone and start connecting with others online and in person. Go to events and conferences and meet your clients and contemporaries in person!

It’s too easy to hide behind our computers, and we forget that real people exist behind the personas. Get out there and talk to people. At the end of the day, we exist to support each other. I can’t tell you how many people have worked with me because other clients have referred me. They know that not only will I deliver, but they’ve also got someone who believes in them.

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I think her answer to when she feels the most beautiful is… well, beautiful.

Count yourself lucky if you get to work with or be mentored by Michelle, and you’ve hit the jackpot if you get invited over to her house for a dance party.

More Personal Branding portraits soon!

xo Christa

ps. #RealisBeautiful – Michelle opted to remain unretouched in all of the photographs above.